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Happy Crap Branding
As a new plumbing company, Happy Crap needed an identity. They didn't have any branding and needed something to match their desired tone of voice. They wanted something unique and completely different from any plumber on the market. They wanted to promote crap and a fly as their brand voices and mascots.
Logo Design
Full Branding
I created not only a visual identity but also a brand guide to help them to be able to market themselves differently. I created a brand guide that covers both their visual identity, tone of voice and a comic strip.
Tone of Voice
Mascot Design
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